WYBC & Yale University salute Soap Edi

WYBC & Yale University salute Soap Edi

Name: Lucy Ballester

Business Name: Soap Edi, 1022 Chapel Street, New Haven

Year Business was started in New Haven: October 8, 2022

Why did you start your own business?

Decided I should turn my soap making hobby into a business

Why did you choose to start your business in New Haven?

Started as a vendor in the New Haven Flea Market & received great feedback from the people of New Haven. They fell in love with our products.

What challenges did you have to overcome in starting your business? 

Budgeting & increasing brand awareness.