WHAT'S DIFFERENT ABOUT WYBC AND OUR WEB PAGE?

• Many websites today are simply a commodity...sites with no continuing relationship...sites that evoke no loyalty or passion.
• Our site is a connection—the ultimate listener connection—for your business.
• We promote our site daily to an offline audience and invite them to our site that reflects our content that they want.
• We connect you with radio's most active and loyal listeners.
• Visitors to radio station websites are active, involved consumers...the perfect target for your message.

RADIO IS ALL ABOUT BUILDING LOYALTY AND THAT LOYALTY AND TRUST TRANSFERS TO OUR PAGES AS LISTENERS CLICK THROUGH THEM.

• 90% of people who visit a radio station site listen to that station and 76% of those people are P1 listeners (first preference listeners) the most loyal and active listeners, and therefore the most likely people to respond to your message.
• We connect you with a targeted consumer base.
• Visitors coming through our radio stations website reflects the station's listener base, both geographically and demographically.

IN OTHER WORDS...WHEN WE TELL OUR LISTENERS TO GO TO OUR WEB PAGE, THEY GO!

For more information about advertising over the air on 94.3FM, WYBC, or on how your business can be featured on the 943wybc.com website, contact: Stu Gorlick, General Sales Manager at (203) 783-8200 Stu.Gorlick@coxradio.com