Sales | Retail
How to Conduct Effective Brainstorming Sessions Led by: Meredith Noble and Jon Mysel
In a nutshell: Group brainstorming can be fun, but sadly, it isn’t always productive or efficient. In this session you’ll be exposed to a number of brainstorming formats, experience a few formats first-hand, and learn the relative merits of each. Think back to the last time you were part of a team brainstorming session. Did you wind up with a few really valuable ideas or just a bunch of mediocre ones? Did you harness the strengths of everyone in the room, or did some personalities dominate others? Group brainstorming can be fun, but sadly, it isn’t always productive or efficient. Depending on what you’re seeking, a particular structure and format can hinder you and your team. In this session you’ll be exposed to a number of brainstorming formats, get to experience a few formats first-hand, and learn the relative merits of each. You'll leave with criteria for choosing the format that fits your needs and tips for facilitating a successful brainstorming session. (And, if you've never participated in a brainstorm, you will have after completing this workshop!)Meredith is a senior user experience consultant at Catalyst Group with eight years' experience designing and researching useful, usable, and enjoyable digital experiences for organizations such as John Wiley and Sons, Expedia, the College Board and Christie’s. Meredith holds a bachelor’s degree in computer engineering from the University of Toronto.Jon Mysel is a founder of Catalyst Group and a user experience consultant with more than two decades experience in the specification, design and evaluation of product interfaces. He holds a bachelor of science degree in engineering psychology from Tufts University and an MBA from Babson College. Find out more about this course and the instructor on the Innovation Ed website.
How to Conduct Effective Brainstorming Sessions 100.00